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Social media exposure was positively related to FOMO (r = 0.51), continuous purchase intention (r = 0.31), and involvement (r = 0.64). FOMO was also related to continuous purchase intention (r = 0.43) and involvement (r = 0.53), suggesting that repeated exposure to unboxing content, limited editions, and peer activity may intensify emotional urgency and participation. Emotional attachment was associated with continued purchase intention (r = 0.41) and involvement (r = 0.40). Official brand marketing, by contrast, showed weak relationships with FOMO and immediate repeat-purchase intention in this sample. 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I wanted to examine a different layer of the experience - the communication environment surrounding the purchase. Using the Stimulus-Organism-Response framework, I compared official brand marketing with social media communication as two forms of external stimulus. I then considered how they relate to internal responses including curiosity, fear of missing out, brand credibility, and emotional attachment before influencing purchase-related behavior. This framework made it possible to ask whether centralized storytelling and fast-moving social content work through the same psychological pathway. 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