Beyond the Workday

Yuyin Park Amenity & Tenant Mix

ROLE

Market Researcher

Amenity Strategy Analyst

DURATION

September 2024 – November 2024

SKILLS

Customer Research

Business Model Design

OUTPUT

Recommended amenity and tenant mix

Sensitivity and investment-risk analysis

Project Overview

This project explores how Yuyin Industrial Park can improve amenities for employees, residents, and visitors. Proposed customer research,

competitor analysis, and financial modeling inform a practical service mix. The final strategy report identifies priority improvements and a small-

scale pilot for management review.

Park Context & Research Question

Yuyin Industrial Park combines offices, apartments, and supporting amenities. This page maps its resources and asks whether existing services

meet different users’ daily needs. Current occupancy, service availability, and usable spaces require verification.

Customer Needs Across the Day

Surveys, interviews, and observations explore how needs change across mornings, lunchtime, evenings, and weekends. The research compares

employees, residents, and business visitors to identify recurring needs, spending preferences, and service gaps.

Existing Amenities & Competitive Gaps

This page compares internal amenities with nearby alternatives by price, accessibility, opening hours, and service quality. It distinguishes missing

services from existing ones that need improvement, helping avoid unnecessary duplication.

Amenity Options & Tenant Mix

Potential options include extended dining hours, coffee and meeting services, convenience retail, and corporate catering. Each is assessed for

demand, competition, space requirements, investment, and operating complexity to determine which deserves testing first.

Business Model & Financial Feasibility

Based on daily sales of RMB 5,000 and an average order value of RMB 40, the model estimates 125 daily orders. Assuming a 55% contribution

margin and RMB 60,000 in monthly fixed costs, break-even requires approximately 91 orders per day. Three sales scenarios illustrate how demand

affects operating surplus. All cost inputs are illustrative assumptions.

Investment & Risk Analysis

Sensitivity analysis tests how sales and contribution margins affect monthly operating surplus. With an assumed initial investment of RMB

300,000, the base case indicates a simple payback of 13.3 months, extending to 50 months if daily sales fall to RMB 4,000. These estimates

highlight the need to validate demand and costs before investing; they exclude tax, financing and ramp-up effects.

2026 FAYE

Beyond the Workday

Yuyin Park Amenity & Tenant Mix

ROLE

Market Researcher

Amenity Strategy Analyst

DURATION

September 2024 – November 2024

SKILLS

Customer Research

Business Model Design

OUTPUT

Recommended amenity and tenant mix

Sensitivity and investment-risk analysis

Project Overview

This project explores how Yuyin Industrial Park can improve amenities for employees, residents, and visitors. Proposed customer research,

competitor analysis, and financial modeling inform a practical service mix. The final strategy report identifies priority improvements and a small-

scale pilot for management review.

Park Context & Research Question

Yuyin Industrial Park combines offices, apartments, and supporting amenities. This page maps its resources and asks whether existing services

meet different users’ daily needs. Current occupancy, service availability, and usable spaces require verification.

Customer Needs Across the Day

Surveys, interviews, and observations explore how needs change across mornings, lunchtime, evenings, and weekends. The research compares

employees, residents, and business visitors to identify recurring needs, spending preferences, and service gaps.

Existing Amenities & Competitive Gaps

This page compares internal amenities with nearby alternatives by price, accessibility, opening hours, and service quality. It distinguishes missing

services from existing ones that need improvement, helping avoid unnecessary duplication.

Amenity Options & Tenant Mix

Potential options include extended dining hours, coffee and meeting services, convenience retail, and corporate catering. Each is assessed for

demand, competition, space requirements, investment, and operating complexity to determine which deserves testing first.

Business Model & Financial Feasibility

Based on daily sales of RMB 5,000 and an average order value of RMB 40, the model estimates 125 daily orders. Assuming a 55% contribution

margin and RMB 60,000 in monthly fixed costs, break-even requires approximately 91 orders per day. Three sales scenarios illustrate how demand

affects operating surplus. All cost inputs are illustrative assumptions.

Investment & Risk Analysis

Sensitivity analysis tests how sales and contribution margins affect monthly operating surplus. With an assumed initial investment of RMB

300,000, the base case indicates a simple payback of 13.3 months, extending to 50 months if daily sales fall to RMB 4,000. These estimates

highlight the need to validate demand and costs before investing; they exclude tax, financing and ramp-up effects.

2026 FAYE

Beyond the Workday

Yuyin Park Amenity & Tenant Mix

ROLE

Market Researcher

Amenity Strategy Analyst

DURATION

September 2024 – November 2024

SKILLS

Customer Research

Business Model Design

OUTPUT

Recommended amenity and tenant mix

Sensitivity and investment-risk analysis

Project Overview

This project explores how Yuyin Industrial Park can improve amenities for employees, residents, and visitors. Proposed customer research,

competitor analysis, and financial modeling inform a practical service mix. The final strategy report identifies priority improvements and a small-

scale pilot for management review.

Park Context & Research Question

Yuyin Industrial Park combines offices, apartments, and supporting amenities. This page maps its resources and asks whether existing services

meet different users’ daily needs. Current occupancy, service availability, and usable spaces require verification.

Customer Needs Across the Day

Surveys, interviews, and observations explore how needs change across mornings, lunchtime, evenings, and weekends. The research compares

employees, residents, and business visitors to identify recurring needs, spending preferences, and service gaps.

Existing Amenities & Competitive Gaps

This page compares internal amenities with nearby alternatives by price, accessibility, opening hours, and service quality. It distinguishes missing

services from existing ones that need improvement, helping avoid unnecessary duplication.

Amenity Options & Tenant Mix

Potential options include extended dining hours, coffee and meeting services, convenience retail, and corporate catering. Each is assessed for

demand, competition, space requirements, investment, and operating complexity to determine which deserves testing first.

Business Model & Financial Feasibility

Based on daily sales of RMB 5,000 and an average order value of RMB 40, the model estimates 125 daily orders. Assuming a 55% contribution

margin and RMB 60,000 in monthly fixed costs, break-even requires approximately 91 orders per day. Three sales scenarios illustrate how demand

affects operating surplus. All cost inputs are illustrative assumptions.

Investment & Risk Analysis

Sensitivity analysis tests how sales and contribution margins affect monthly operating surplus. With an assumed initial investment of RMB

300,000, the base case indicates a simple payback of 13.3 months, extending to 50 months if daily sales fall to RMB 4,000. These estimates

highlight the need to validate demand and costs before investing; they exclude tax, financing and ramp-up effects.

2026 FAYE