Community Café Pilot
A Three-Month Business Experiment
ROLE
Business Researcher
Pop-up Concept Designer
Operations & Financial Analyst
DURATION
February 2025 – April 2025
Skill
Market Research
Launch Planning
OUTPUT
Pop-up café concept
Customer and demand-moment analysis
Project Overview
This project develops a three-month pop-up café and community space for young professionals in the office park. It combines market research,
business model design, financial planning, branding, marketing and operational testing to evaluate whether the concept can become a sustainable long-term business.
Pop-up Concept and Testable Hypothesis
This page introduces a three-month pop-up café and community space for the office park. It tests whether a flexible, low-investment concept can attract repeat customers before launching a permanent store.
Target Customer and Demand Moments
The main customers are office employees, apartment residents and business visitors. Their needs are mapped across the day, from morning coffee and lunch to informal meetings and after-work social activities.
Business Model and Revenue Logic
The concept combines café service with events and community activities. Revenue may come from food and beverages, workshops, corporate bookings and memberships, reducing reliance on coffee sales alone.
Three-Month Launch Plan
The project moves through preparation, launch, optimisation and final evaluation. Each stage includes clear actions for space setup, marketing, customer testing, events and operational improvement.
Financial Feasibility
The model estimates setup costs, operating expenses, sales and break-even demand. Based on a RMB 42 average order value, the store needs approximately 84 orders per day to cover operating costs.
Measurement and Final Decision
Performance is evaluated through sales, daily orders, average order value, repeat visits, event participation and customer feedback. These results support a final decision to continue, adjust, expand or close the concept.
Next project
2026 FAYE
Community Café Pilot
A Three-Month Business Experiment
ROLE
Business Researcher
Pop-up Concept Designer
Operations & Financial Analyst
DURATION
February 2025 – April 2025
Skill
Market Research
Launch Planning
OUTPUT
Pop-up café concept
Customer and demand-moment analysis
Project Overview
This project develops a three-month pop-up café and community space for young professionals in the office park. It combines market research,
business model design, financial planning, branding, marketing and operational testing to evaluate whether the concept can become a sustainable long-term business.
Pop-up Concept and Testable Hypothesis
This page introduces a three-month pop-up café and community space for the office park. It tests whether a flexible, low-investment concept can attract repeat customers before launching a permanent store.
Target Customer and Demand Moments
The main customers are office employees, apartment residents and business visitors. Their needs are mapped across the day, from morning coffee and lunch to informal meetings and after-work social activities.
Business Model and Revenue Logic
The concept combines café service with events and community activities. Revenue may come from food and beverages, workshops, corporate bookings and memberships, reducing reliance on coffee sales alone.
Three-Month Launch Plan
The project moves through preparation, launch, optimisation and final evaluation. Each stage includes clear actions for space setup, marketing, customer testing, events and operational improvement.
Financial Feasibility
The model estimates setup costs, operating expenses, sales and break-even demand. Based on a RMB 42 average order value, the store needs approximately 84 orders per day to cover operating costs.
Measurement and Final Decision
Performance is evaluated through sales, daily orders, average order value, repeat visits, event participation and customer feedback. These results support a final decision to continue, adjust, expand or close the concept.
Next project
2026 FAYE
Community Café Pilot
A Three-Month Business Experiment
ROLE
Business Researcher
Pop-up Concept Designer
Operations & Financial Analyst
DURATION
February 2025 – April 2025
Skill
Market Research
Launch Planning
OUTPUT
Pop-up café concept
Customer and demand-moment analysis
Project Overview
This project develops a three-month pop-up café and community space for young professionals in the office park. It combines market research,
business model design, financial planning, branding, marketing and operational testing to evaluate whether the concept can become a sustainable long-term business.
Pop-up Concept and Testable Hypothesis
This page introduces a three-month pop-up café and community space for the office park. It tests whether a flexible, low-investment concept can attract repeat customers before launching a permanent store.
Target Customer and Demand Moments
The main customers are office employees, apartment residents and business visitors. Their needs are mapped across the day, from morning coffee and lunch to informal meetings and after-work social activities.
Business Model and Revenue Logic
The concept combines café service with events and community activities. Revenue may come from food and beverages, workshops, corporate bookings and memberships, reducing reliance on coffee sales alone.
Three-Month Launch Plan
The project moves through preparation, launch, optimisation and final evaluation. Each stage includes clear actions for space setup, marketing, customer testing, events and operational improvement.
Financial Feasibility
The model estimates setup costs, operating expenses, sales and break-even demand. Based on a RMB 42 average order value, the store needs approximately 84 orders per day to cover operating costs.
Measurement and Final Decision
Performance is evaluated through sales, daily orders, average order value, repeat visits, event participation and customer feedback. These results support a final decision to continue, adjust, expand or close the concept.
Next project
2026 FAYE